Tech N9ne ($25 million, tie): The Kansas City veteran has quietly amassed an independent empire, though the volume is increasing after a viral guest verse from Dwayne “The Rock” Johnson last fall. Estimates are generated with the help of numbers from MRC Data, Pollstar and other databases, as well as by interviewing handlers and some of the artists themselves.ġ0. Methodology: The list of hip-hop’s highest-paid acts measures pretax income for calendar year 2021 before deducting fees for agents, managers, lawyers and living expenses. For more on Jay-Z, check out the “Billionaire Edition” of my biography Empire State of Mind. Read on right here for analysis of the top ten, available only to Zogblog subscribers. Given how far Jay-Z and Kanye have come in the past decade, imagine the financial heights they’ll reach ten years from now. Brands need culture to survive.”Īnd even as the fortunes of hip-hop’s next generation rise amid such deals and the continued streaming boom, it’s as important as ever to watch that throne. Culture shapes the world’s consumer habits. “Doja is unapologetically self-expressed and the world loves her for it,” says Adriana Arce, Vice President at artist management firm Rebel. Doja Cat is the only female act on the list, blasting into the top ten on the strength of a thriving international presence and partnerships with brands from Pepsi to Cand圜rush. Indeed, there are places hip-hop could still improve, perhaps most notably when it comes to its persistent gender pay gap. Even the embattled Travis Scott made the list despite the deadly crowd surge at his Astroworld festival-he’d already stacked up plenty of cash from his Cactus Jack empire and brand partnerships before the tragedy struck. Some sat back and collected checks from surging catalogs, like Super Bowl halftime star Eminem and Cash Money co-founder Birdman. Wiz Khalifa cashed in on the cannabis revolution with products including his Khalifa Kush (and got a big boost from quietly selling a chunk of his publishing in April). Fire-spitting emcee Tech N9ne made the cut thanks to a previously unreported digital-only catalog deal that added eight figures to his DIY fortune. Diddy netted more massive payments from Diageo for his Ciroc vodka line while Khaled padded his coffers with partnerships involving companies from Pandora to Dolce & Gabbana. That means teaming up with many of the names on this list, and not just Jay-Z and Kanye. Watch the Throne: Kanye West and Jay-Z are hip-hop’s top earners of 2021 (Photo by Jamie McCarthy/Getty Images for Roc Nation)
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